Tuesday, 19 January 2010

Disney Innovations

In 1927, Walt Disney and his brother Roy opened their small cartoon studio, animating short films, with a small team of devoted animators. Soon after releasing the first films, the company had made large profits, and the films were being distributed to audiences worldwide.


As the size of the studio increased, in order to cover the large scale production, innovation became important, to retain the company's originality of its products. Considered as one of the company's first major innovations, the design of the 'Mickey Mouse' character in 1928 became a world renowned symbol of the company itself and remains an icon of the company today.

The company's use of research into technology, and their experience with animation and sound to create cartoons allowed the company to create the very first full colour cartoon: 'Flowers and Trees' in 1932. It won the first Academy Award for Best Cartoon in the same year and continued to win the award throughout the 1930s, making the company increasingly popular, resulting in increased profits. The company also incorporated animation into a live action film for the first time in 'Alice in Wonderland'.
By 1937, the company expanded into feature length animation with 'Snow White and the Seven Dwarves'. At first there were doubts about the viability of feature length animated films, but the project was a huge success and it became the highest grossing film of all time at this point.
The company continued to produce successful animated films during the time period, such as 'Pinocchio' which brought about the invention of a new camera, allowing the studio to create a 3D effect, and also the use of brighter colours, allowing for the use of realistic weather effects in the film, giving the company advantage over competitors, increasing its profits, allowing for further technological innovations.
Although the company has adapted into a contemporary market in recent times, it continues to make innovations in both film making and other products that releases. It uses up to date computer graphics in films such as 'Pirates of the Carribean', again incorporating animation with live action film. The company has also entered into the online market, distributing products over the internet, also designing computer games for further family entertainment and has also made technological enhancements in the Disney resort hotels and Disney theme parks to make the company's services as entertaining as possible.

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