Disney is a major company in the film industry, contributing dozens of family films since 1923. As a company, Disney describes its aims as to "produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products".
Disney releases its motion pictures under the name 'Walt Disney Pictures', where it has established its brand identity well on the market and has been hugely successful in many of its films, both animated and live action. The company has many divisions and affiliates which include Walt Disney Animation Studios, Pixar Animation Studios and DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films. Not only does the company distribute films, but uses the same brand to extend its brand identity onto other mediums of the media. It has created world renowned amusement parks and resorts across the globe, other consumer products aimed mainly at children (such as T-shirts, books, video games toys etc.), has its own television network, the 'Disney Channel' and the brand has also expanded onto the internet, through the 'Walt Disney Internet Group'.
The company has created renowned characters in its films, such as 'Mickey Mouse' who became an icon for the company. The company itself stands, mainly, for children's entertainment, however it has also aimed some of its products towards an older audience, or the whole family, such as 'Pirates of the Carribean', which may not be suitable for a very young audience as it contains some adult themes such as violence.
Disney releases its motion pictures under the name 'Walt Disney Pictures', where it has established its brand identity well on the market and has been hugely successful in many of its films, both animated and live action. The company has many divisions and affiliates which include Walt Disney Animation Studios, Pixar Animation Studios and DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films. Not only does the company distribute films, but uses the same brand to extend its brand identity onto other mediums of the media. It has created world renowned amusement parks and resorts across the globe, other consumer products aimed mainly at children (such as T-shirts, books, video games toys etc.), has its own television network, the 'Disney Channel' and the brand has also expanded onto the internet, through the 'Walt Disney Internet Group'.
The company has created renowned characters in its films, such as 'Mickey Mouse' who became an icon for the company. The company itself stands, mainly, for children's entertainment, however it has also aimed some of its products towards an older audience, or the whole family, such as 'Pirates of the Carribean', which may not be suitable for a very young audience as it contains some adult themes such as violence.
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