Thursday, 14 January 2010

The Origins and History of Disney


In 1922, Walt Disney was fired from a job because his boss believed he could not draw. He began designing silent cartoons to make money, which were not of professional quality, as he lacked the drawing skills and was not very experienced in the area. His works were recognized across America, and the Disney Animation Studios were eventually created, an enterprise that employed over 700 people from around the country, even sending employees to art school to maximize the potential of the artists.

When the feature length animation, 'Snow White and the Seven Dwarves', was released in 1937, it generated nearly $8 million, which allowed the company to develop more pictures and expand. The next film that was developed was 'Pinocchio', where it could be more ambitious in production. It took three years and $2.6 million to produce, containing ground-breaking scenes and was a hit all over the world. With the huge profits, Disney Studios further expanded and worked with other studios to create more animated pictures. Only one year after 'Pinocchio', the company distributed 'Dumbo' to theatres, shortly followed by 'Bambi'.

By 1954, the ABC channel began to broadcast the 'Disneyland Television Show'. By June 1955, Walt Disney completed his vision of creating a theme park based around the Disney animations, featuring attractions based around the characters from Disney's pictures. Consumption of Disney products was spread worldwide and Disney had increasing profits.

In 1966, Walt Disney died of lung cancer, however the production line continued, releasing pictures such as the 'Aristocats', maintaining massive profits: in 1987, Disney releases 'Three Men and a Baby' through Touchstone Pictures, which had a profits of over US $100 million.

Since the 20th century, the company has continued to release award winning films, using its well established brand as an advantage over competitors and modern technology to create more impressive visual computer animations, often in 3D such as 'Cars', but has also developed live action films such as 'Pirates as the Carribean'.

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