Tuesday, 19 January 2010

Disney's Competition



Disney's Business Figures for 2009 (including competition): http://www.wikinvest.com/stock/Walt_Disney_Company_(DIS)#Competitors

Due to Disney's large scope of operations, the company acquires a large amount of competition. Most forms of competition are other large media conglomerates such as Time Warner, who competes in films, television and internet media.




Disney's main competitors in the film industry are shown in this pie chart, showing each company's market share:

It is clear, that in this hugely competitive market, Disney is overwhelmed by the competition, but retains a large market share. This chart would have been very different when Disney first began creating films, and would have been a much large competitor on the market - unfortneatly, the film industry has been hugely updated over the years, and other types of films have become very popular amoung audiences, increasing the consumption of these films rather than Disney films.

Disney's Pixar also directly competes with smaller media groups that focus on niche areas of the film market, such as Dreamworks Animations, who create films such as 'Shrek'.

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